Privacy policy
Last updated: July 22, 2026
This Privacy Policy describes how Loom Copenhagen (“we”, “us”, or “our”) collects, uses, stores, and shares your personal information when you visit loomcopenhagen.dk, make a purchase, create a customer account, contact us, or otherwise use our services.
Loom Copenhagen is a business registered in Denmark.
For the purposes of applicable data protection laws, including the General Data Protection Regulation (“GDPR”), we are the data controller responsible for the processing of your personal information as described in this Privacy Policy.
1. Personal Information We Collect
Depending on how you interact with our store, we may collect and process the following categories of personal information:
Contact information, such as your name, email address, telephone number, billing address and shipping address.
Order and transaction information, such as the products you purchase or return, order history, payment status, delivery information and transaction details.
Payment information. Payments are processed by our payment service providers. We generally do not directly store complete payment card details.
Customer account information, such as information associated with your customer account, preferences and order history.
Communications, including information you provide when contacting us by email, chat, customer support or other communication channels.
Device and usage information, such as your IP address, browser type, device information and information about how you interact with our website.
Marketing and analytics information, such as interactions with our advertisements, marketing communications and website, where permitted by applicable law and according to your consent choices.
2. How We Collect Your Information
We may collect personal information:
- directly from you when you place an order, create an account, contact us or otherwise provide information to us;
- automatically when you use our website, including through cookies and similar technologies;
- from service providers that help us operate our store, process payments, deliver orders, provide analytics or perform other business functions;
- from advertising, analytics and marketing partners where permitted by applicable law.
3. How We Use Your Personal Information
We may use your personal information to:
Process and fulfil orders.
This includes processing payments, confirming orders, arranging delivery, handling returns and refunds and communicating with you about your purchase.
Provide customer service.
We use your information to answer questions, resolve problems and provide support.
Manage customer accounts.
We may process information necessary to create and maintain customer accounts and provide access to order history and self-service features.
Improve our store and services.
We may analyse how customers interact with our website to improve our products, website, customer experience and business operations.
Marketing and advertising.
Where permitted by law and, where required, with your consent, we may use information to send marketing communications or measure and personalise advertising.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
Security and fraud prevention.
We may process information to protect our customers, our business and our website, including detecting and preventing fraud, misuse and other potentially unlawful activity.
Legal and regulatory obligations.
We may process and retain information where necessary to comply with applicable laws, accounting and tax requirements, legal claims or requests from competent authorities.
4. Legal Bases for Processing
Where the GDPR applies, we process personal information on one or more of the following legal bases:
Performance of a contract – when processing is necessary to process your order, take payment, deliver products, manage returns or provide services you have requested.
Legal obligations – when processing or retaining information is necessary to comply with applicable accounting, tax, consumer protection or other legal requirements.
Legitimate interests – where processing is necessary for legitimate business purposes, such as protecting our store against fraud, providing customer support, improving our services or securing our systems, provided that those interests are not overridden by your rights and freedoms.
Consent – where required, for example for certain cookies, analytics, personalised advertising or marketing activities. You may withdraw your consent at any time.
5. Cookies, Analytics and Advertising
We use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our store and, where permitted, support analytics and advertising.
Depending on your location and consent choices, these technologies may include services provided by platforms such as Google and Meta.
Non-essential cookies and tracking technologies are used according to applicable law and your consent choices.
You can manage your cookie preferences through the cookie settings available on our website.
Withdrawing or refusing consent to non-essential cookies will not prevent you from making purchases from our store, although certain optional features may function differently.
6. How We Share Personal Information
We may share personal information with trusted third parties where necessary to operate our business and provide our services.
These may include:
- ecommerce and hosting providers;
- payment processors;
- shipping and logistics providers;
- customer service providers;
- review and feedback platforms;
- analytics providers;
- advertising and marketing platforms;
- IT, security and cloud service providers;
- professional advisers and public authorities where required by law.
We only share information where there is an appropriate purpose and legal basis for doing so.
We do not sell personal information in the ordinary meaning of selling customer data for money.
7. Shopify
Our online store is powered by Shopify.
Shopify processes personal information in connection with providing the ecommerce infrastructure and services that allow us to operate our store.
Information you provide through our store may therefore be processed by Shopify and its service providers, including in countries outside your country of residence.
Depending on the Shopify services and features enabled on our store, Shopify may also process certain information for its own purposes, including improving its services, providing personalised experiences, analytics, fraud prevention and other enhanced services.
You can learn more about how Shopify processes personal information through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
8. Third-Party Services
We use third-party services to operate and improve our business.
These may include, depending on the services currently enabled in our store:
- Shopify for ecommerce and store infrastructure;
- payment providers available through our checkout;
- shipping and logistics providers for order delivery;
- Google services for analytics, advertising and related functionality;
- Meta services for advertising and measurement;
- Judge.me for customer reviews and related functionality;
- other applications and service providers integrated with our Shopify store.
These third parties may process personal information according to their own privacy policies and applicable agreements with us.
When you follow a link to a third-party website or service, their own privacy practices apply.
9. International Data Transfers
Some of our service providers may process or store personal information outside Denmark or the European Economic Area (“EEA”).
Where personal information is transferred outside the EEA to a country that has not been recognised as providing an adequate level of data protection, appropriate safeguards are used where required by law.
These safeguards may include European Commission Standard Contractual Clauses or other legally recognised transfer mechanisms.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal obligations.
Retention periods may vary depending on the type of information and our legal obligations, including accounting, tax, consumer protection, fraud prevention and dispute resolution requirements.
When personal information is no longer required, it will be deleted or anonymised where appropriate.
11. Security
We and our service providers use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.
You should avoid sending sensitive or confidential information through unsecured communication channels.
12. Your Rights
If you are located in the European Economic Area, you may have rights under the GDPR, including the right to:
- request access to your personal information;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information in certain circumstances;
- request restriction of processing;
- object to certain types of processing;
- receive certain personal information in a portable format;
- withdraw consent at any time where processing is based on consent.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
You may exercise your rights by contacting us at:
We may need to verify your identity before processing certain requests.
You also have the right to lodge a complaint with the relevant data protection supervisory authority.
If you are in Denmark, the supervisory authority is the Danish Data Protection Agency (Datatilsynet).
13. Marketing Communications
If you have subscribed to receive marketing communications from us, you may unsubscribe at any time by clicking the unsubscribe link included in our marketing emails.
Even if you unsubscribe from marketing communications, we may still send you necessary transactional communications relating to your orders, returns, account or customer service requests.
14. Children's Privacy
Our store and products are not specifically directed at children, and we do not knowingly collect personal information from children where parental or guardian consent would be required under applicable law.
If you believe that a child has provided us with personal information unlawfully, please contact us so that we can take appropriate action.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technologies, legal requirements or other operational reasons.
When we make changes, we will update the “Last updated” date at the top of this policy.
16. Contact Us
If you have questions about this Privacy Policy, how we process your personal information, or if you wish to exercise your data protection rights, please contact us:
Loom Copenhagen
Email: support@loomcopenhagen.dk
Phone: +45 28 71 88 77
Address: Ladegårdsparken Vest 155, 2 TV, 4300 Holbæk
CVR: 45257630
Denmark
For the purposes of applicable data protection laws, Loom Copenhagen is the data controller responsible for the personal information described in this Privacy Policy.